Hello, we're Abeer and Faqiha, and we started The Phir Story, because we couldn't find a place to sell on our Pakistani designer pieces:the ones that no longer fit, or the ones we simply felt were ready for someone else to love.
We believe every outfit is the sum of countless hours of intricate labor and specialized craft and, finally, of your own love in picking it out. So it feels like a shame to watch these pieces fade away in the dark of a closet. We want to give them the chance to complete their stories, while giving make room to welcome new styles, new occasions, and new chapters of your own.
The Phir platform is built to let you sell your gently worn heritage wear with ease. With sustainability at its heart, we hope to create a cycle where the appetite of a growing fashion world can be met without wearing down the well-being of our local craftsmen or our environment.
We invite you to join us on this journey as we reimagine how Pakistani fashion moves through the world, and challenge the subcontinent to re-wear clothes that are, so very often, pieces of art.
XX Abeer & Faqiha
